ARE YOU A FASHION OR CREATIVE ENTREPRENEUR LOOKING FOR ADVICE, BUSINESS GROWTH AND PROFIT SUCCESS?
Why work with me?
I’ve spent over 20 years in the fashion industry, working across design, product development, sourcing, and production. From high street retailers in the UK to independent brands and creative start-ups around the world, I’ve helped bring countless collections to life—across womenswear, menswear, activewear, childrenswear, and textile products.
But beyond the technical skills, I bring something else to the table: a deep understanding of how to guide, teach, and mentor creatives who are new to the fashion world.
Over the last decade, I’ve mentored hundreds of designers and entrepreneurs—many with no formal fashion background—helping them turn ideas into tangible products and businesses. My mentoring approach is calm, clear, and empowering. I don’t just tell you what to do—I help you understand why each step matters so you build lasting confidence in your decision-making.
My experience includes:
Leading design and production for fashion collections sold internationally
Helping start-up brands go from sketch to store with manufacturing-ready collections
Mentoring designers as they pivot into fashion and master marketing &sales strategies
Teaching in-depth courses and live workshops that have supported emerging brands across Europe, the US, and Australia.
I know the pitfalls, shortcuts, and smart strategies to get your collection launched without wasting time or money—and I love seeing my clients grow into creative, capable business owners.
If you’re looking for a mentor who has walked the walk and will guide you with patience, honesty, and expertise, I’d love to support you on this journey.
Whether you’re unsure how to begin or overwhelmed by what comes next, I’m here to help you build not just a collection—but a solid foundation for your brand.
If you’d like to have a FREE discover call with me to see if I’m the right fit for your business and even more importantly can help you reach your success story.
Elisabeta, Designer -
MIKSA DESIGN
"Annette is an excellent, patient and helpful mentor.
I can fully profit from her deep profound knowledge within the fashion and textile industries which is of great help.
She supported building my textile design portfolio and came up with different tools, great ideas and helpful advises: it is what I need on the way to achieve my goals in bringing my print design business forward.
I particularly appreciate her flexibility around my time schedule, the structure she leads me to work with and her encouragement to hang in there and focusing - thank you so much Annette!"
Nicolle Masucci, Surface pattern designer -
Chartreuse Bat Studios
"For months, I grappled with the challenge of launching my surface pattern design business. As any creative individual can attest, contending with the relentless perfectionist tendencies that reside within our minds can be quite a struggle.
However, Annette emerged as a guiding light, aiding me in confronting and conquering this internal obstacle while steadfastly keeping my aspirations on track.
Annette's remarkable ability to attentively listen and comprehensively grasp my needs was pivotal in propelling me toward the right course. As a result of our collaboration, I have now cultivated a newfound sense of confidence and a profound understanding of the steps required to continuously forge ahead and present my work to the world.
Without a doubt, had I not crossed paths with Annette, I could very well still be ensconced in uncertainty, pondering my next move from a distant corner.
1:1 Monthly Mentoring Program
Take your fashion idea from concept to collection with personal guidance every step of the way.
Whether you’re dreaming of starting your fashion brand or already have an idea you want to bring to life, my 1:1 Monthly Mentoring Program is designed to guide you through the entire process—confidently, clearly, and with expert support.
Over the course of 6 months, we’ll work together to take your collection from first sketch to final product. This isn’t a course or a single strategy session—it’s a hands-on, collaborative partnership where I become your mentor, guide, and strategic support system.
What’s included:
Each month, you’ll receive:
A dedicated 1:1 mentoring session tailored to your current stage
Step-by-step guidance on everything from concept development to production
Ongoing access to feedback and support between sessions (so you’re never stuck)
Clarity and structure so you know exactly what to focus on next
We’ll cover everything you need to successfully create and launch one full collection or season, including:
Defining your idea, aesthetic, and customer
Researching fabrics and sourcing suppliers
Creating tech packs and managing sampling
Understanding production timelines and pricing
Planning your sales, marketing, and launch strategy
You bring the ideas. I’ll help you bring them to life—with clarity, confidence, and direction.
This mentoring program is for you if:
You’re starting a fashion or textile product brand and don’t know where to begin
You want someone who can walk you through each step with patience and clarity
You’re ready to commit to launching your collection and want accountability
You’d love support from someone who’s worked across design, sourcing, and production
This is your safe space to ask questions, explore ideas, and gain practical knowledge that will serve you far beyond just one season.
Let’s build your dream—together.
If you’re ready to launch your fashion collection with personal guidance and expert support, book a free discovery call to see if this program is right for you.
Group Mentoring for Fashion Entrepreneurs
Grow your business with expert guidance, shared learning, and a supportive creative community.
This is more than just learning—it’s a space for real progress. Each month, you’ll get access to:
A live, hands-on workshop focused on key topics like brand development, sales, marketing, production, pricing, and visibility strategies. These sessions are designed to be immediately actionable—so you can take what you learn and apply it right away.
A live group mentoring session, where you can ask questions, receive direct feedback, and get support on what you’re working on right now.
Whether you're developing your first collection, refining your textile brand, or simply figuring out where to start, this group offers the clarity and consistency you need to move forward—without feeling like you’re doing it alone.
Inside, you’ll join a vibrant community of like-minded entrepreneurs—some just starting out, others further along—so you gain insight from different perspectives. We share lessons, celebrate wins, troubleshoot problems, and keep each other motivated.
As your mentor, I bring 20+ years of experience in fashion and textile product development, working with everyone from high street retailers to small start-ups across the UK and Europe. I’ve helped hundreds of creative business owners go from overwhelmed to confident by guiding them through the real-life decisions it takes to build a profitable brand.
These monthly sessions are where strategy meets creativity. You’ll gain momentum, build better habits, and finally start to feel in control of your business. From refining your product ideas to tackling industry challenges, I’m here to make sure you’re not stuck spinning your wheels.
You don’t need to have it all figured out—you just need the right support, a plan, and people in your corner.
Join us inside the group mentoring program and start building your fashion or textile business with clarity, confidence, and community.
Coming soon...
Annette Lennerup & Fashion Design Tribe ©Copyright 2024. All Rights Reserved.