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ABOUT FASHION DESIGN TRIBE
Fashion Design Tribe was created to support aspiring and emerging fashion and textile brand owners who are passionate about building purposeful, sustainable businesses
—but need help navigating the industry.
After years of seeing talented creatives struggle with the realities of production, sourcing, and sales, I have built this space to offer expert guidance, practical tools, and real community.
Through mentoring, courses, and resources, we help you move from idea to launch with clarity and confidence. Whether you're designing garments or textile products, Fashion Design Tribe is here to give you the knowledge and support to turn your vision into a business you’re proud of.
Fashion Design Tribe was created to help you succeed on your fashion journey
—without the overwhelm, guesswork, or gatekeeping.
We bring together industry pros and practical knowledge so you can build your brand with confidence, clarity, and community.
The mission behind Fashion Design Tribe
At Fashion Design Tribe, we believe that fashion education should be practical, inclusive, and rooted in real industry experience.
We see a future where creative entrepreneurs — no matter where they live — can access the knowledge and mentorship they need to build sustainable fashion and textile brands. A future where learning doesn’t depend on enrolling in expensive institutions, but instead is available through flexible, expert-led resources that meet students where they are.
We’re bridging the gap between fashion industry know-how and accessible education by empowering industry professionals to share their expertise through mentoring, courses, and workshops. Our mission is to reshape fashion education — making it more collaborative, more affordable, and more aligned with the modern fashion landscape.
We’re here to unlock potential, guide growth, and connect fashion creatives with the tools they need to succeed.
WHO I AM
Fashion Design Tribe was created by Annette Lennerup — a fashion industry expert, mentor, and educator with over 20 years of hands-on experience. After working with hundreds of startup brands, designers, and product-based businesses, Annette saw a clear need: practical, real-world guidance to help creatives confidently bring their fashion ideas to life.
In addition to supporting her own global community, Annette is also a mentor for the EU’s WORTH Partnership Project — guiding fashion and design innovators on bringing their sustainable, tech-forward ideas into reality. Her mentoring work spans everything from product development and manufacturing to business strategy and brand growth.
Fashion Design Tribe brings together Annette’s deep industry knowledge, passion for mentoring, and belief that everyone deserves access to quality fashion education—no matter where they are in the world.
Join the community
Get on the waiting list and be the FIRST to know when we launch new courses, mentoring opportunities and follow our amazing community and learning space for fashion entrepreneurs.
Our products are designed specifically for anyone who are looking to grow their fashion brand, whether you are a designer or just following a dream of a different life as a creative entrepreneur. You’ll get strategies, tools, mindset and support from our amazing community of likeminded fashion entrepreneurs to make your dream of your very own thriving fashion brand a reality.
I will share my secrets on navigating through the fashion industry and manufacturing world and personally answer questions you might have and I will help you moving forward on your way to a fashion entrepreneur.
- receive more information about when we launch new products or free advice.
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