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Design It. Make It. Sell It.
Start Your Dream Fashion Brand Today!
Design fearlessly, build strategically,
and launch your fashion brand with confidence — one workshop, question, and expert tip at a time.
For $27/month, get practical, hands-on mentoring, live Q&A sessions, and creative guidance tailored to help you start strong
— no fashion degree, industry connections, or costly mistakes.
Feel confident from concept to collection — with monthly expert guidance, hands-on tools & creative support!
You’re wondering how other fashion brands make it look so easy and what you need to do to make your brand stand out and succeed.
You’re stuck figuring out where to start, feeling overwhelmed by all the steps, and unsure how to move forward.
You’re ready to see your designs come to life with smooth production, confident decisions, and no costly mistakes.
I get it. I’ve been there too. That’s why I created a step-by-step system to help you design, produce, and launch a successful fashion brand—without the guesswork!
You’re not behind — you just haven’t had the right support (until now).
Building a fashion brand or textile product from scratch is exciting — but it can also feel completely overwhelming.
If you’re spinning in circles trying to:
- Make sense of sampling and production
- Understand what you really need to launch
- Avoid costly beginner mistakes
- Find manufacturers or the right fabrics
Or just get any advice that isn’t generic or vague...
Then you're in the right place.
This membership gives you the exact tools, knowledge, and expert insight I’ve used to help hundreds of emerging brands go from stuck to successful — while feeling clear, calm, and in control.
Hear from others who can't wait to welcome and support you in your brand success!
Each month inside the membership, you get:
Monthly Workshops, Q&A´s & growing library of recorded lessons
From design to marketing to manufacturing — all broken down in a simple, no-fluff way.
Templates, downloads & mini-courses
Guides to help you with pricing, sourcing, creating a tech pack, launching your brand, and more.
Supportive Community
A supportive space for sharing ideas, asking questions, and celebrating wins — you're not doing this alone.
Behind-the-scenes industry insights
Tips from Annette´s 20 years experience across the fashion and textile industry — plus other experts in fashion from design, pattern cutting & factories.
Between juggling fabric samples, design ideas, and the hundred other things on your plate, you need clarity, structure, and support that keeps your momentum going — without the burnout.
Because this isn’t just a side project (unless we’re talking side seams),
this is your future fashion brand we’re building - one workshop at a time.
This is perfect for you if you’re...
👗 Starting a sustainable or small-batch fashion or textile brand
🎨 A creative with big ideas but unsure where to start
✂️ Already working on designs, but feel unsure about the next steps
🌍 Passionate about ethical production and doing things the right way
💸 Tired of piecing it all together with YouTube videos and blog posts
And if you're done feeling like you’re behind just because you didn’t go to fashion school — you're in the right place.
Join me on a fun and creative fashion brand building adventure!
Fashion designer, Product developer, Business Mentor and
EU Worth Award Winning Fashion Entrepreneur.
More about me on my website.
Hi and Welcome from me, Annette, fashion designer and product developer
I’ve worked in the UK fashion industry and with global clients for over two decades — helping brands go from ideas to production with confidence.
My journey also include being a completely self-taught fashion brand owner and learning through doing is exactly what drives my passion for helping others.
I have learnt about each step needed to start your own brand by helping hundreds of start-ups and small fashion brands to learn about the industry and take their design to production.
This membership breaks down that experience into bite-sized, practical monthly lessons — so you’re always moving forward, one step at a time.
You’ll learn:
What to do and what to avoid
When to invest and when to DIY
How to build a brand that works for your life and values
How to feel clear, confident, and supported
— instead of stuck and second-guessing
Why spend years piecing it all together when Fashion Design Tribe hands you the tools, shortcuts, and clarity to design like a pro — month after month?
Summer Bonus when joining now! - worth $249
When you join us today, you'll also get access to
The Textile Toolkit, including:
Comprehensive Fabric Supplier Lists (worth $97)
Access 50+ vetted suppliers, including eco-friendly and deadstock options.
Step-by-Step Fabric Quality Control PDF books (worth $149)
Avoid costly mistakes with a proven guides like the Sustainable Fabric Book, What is Transitional Cotton, Fabric Quality Control Tips, Fibre Abbreviations PDF, Testing House Information
Budgeting & Sourcing Tools (worth $97)
Including Supplier Outreach Template PDF, Fabric Sourcing Budget Calculator & Fabric Tradeshows Directory.
Plan your fabric purchases with confidence using ready-to-use templates.
Fibre & Fabric Essentials - Full Fabric Knowledge Course (worth $97)
Learn about fibres, fabric types, dyes, and printing methods
How to Build a Swatch Kit Book (worth $29)
All included inside your membership portal!
YES! You'll get all of these trainings, tools, templates, guides, and resources
↓
Tutorials with classes for Start-up Fashion Brands
New Workshop Each Month for design inspiration for the seasons, brand building AI prompts, production tips and all easily accessible to refer back to when you need it.
Super Supportive + Friendly Community for fast and ongoing help, accountability, encouragement, and feedback
Monthly Expert Q&A sessions that are packed with inspiration, motivation, and hands on tips suitable for your fashion brand.
Expert interview live events and ongoing access to replays from past events
Special Bonuses including bonus classes and templates, guest expert classes, and more!
These tools, guides, and resources will fast-track your fashion brand success
(and, they'll help and inspire your creativity too!)
TOTAL VALUE: $1000+
Join now for just $27 per month
(That's less than $1 a day - and less than your weekly coffee)
Cancel anytime, no fuss
Despite having worked in the industry for many years I got a lot of very useful information out of it which I will really benefit from when starting my own business instead of working for existing companies.'
- Ruth Nijsten, Fashion designer
'I loved Annette's class! She shared very valuable information that I found extremely valuable even with years of experience in the fashion and textile industry. You can tell that she has a lot of experience in the field and I'm glad that she is sharing all these insights that would take me years to get on my own!'
- Lucia Sanguinetti-Jonescheit, Childrenswear designer
JOIN FASHION DESIGN TRIBE TODAY
Your brand deserves real progress — not just Pinterest boards and half-finished ideas.
Fashion Design Tribe gives you the expert support, tools, and creative direction to stop spinning your wheels and start building a brand that’s built to last.
Monthly content:
Live Workshop + Q&A → Get clarity in real time with monthly hands-on workshops and live Q&A mentoring. No more guessing, Googling, or going it alone.
Production Toolkit → Templates, checklists, and insider guidance to help you confidently move from sketch to sample — without skipping steps or making costly mistakes.
Design Planning Templates → Stay creatively organized with downloadable tools to plan collections, prep for sampling, and brief your factory like a pro.
Marketing & Sales Tips → Monthly strategies and prompts to help you grow your audience, reach stockists, or start selling — without overwhelm or burnout.
On-Demand Coaching Library | $250/month Value → Access a growing archive of coaching calls, tutorials, and expert advice — categorized and ready for when you need answers fast.
Bonus Resource:
The Textile Toolkit, including:
Comprehensive Fabric Supplier Lists (worth $97)
Access 50+ vetted suppliers, including eco-friendly and deadstock options.
Step-by-Step Fabric Quality Control PDF books (worth $149)
Avoid costly mistakes with a proven guides like the Sustainable Fabric Book, What is Transitional Cotton, Fabric Quality Control Tips, Fibre Abbreviations PDF, Testing House Information
Budgeting & Sourcing Tools (worth $97)
Including Supplier Outreach Template PDF, Fabric Sourcing Budget Calculator & Fabric Tradeshows Directory.
Plan your fabric purchases with confidence using ready-to-use templates.
Fibre & Fabric Essentials - Full Fabric Knowledge Course (worth $97)
Learn about fibres, fabric types, dyes, and printing methods
How to Build a Swatch Kit Book (worth $29)
Join Monthly
$27/month
Charged monthly. Cancel anytime.
Join Annually
$270/year
Best value - save $54 each year!
Got Questions?
Is it really just $27/month?
Yes! You can cancel anytime — but most members stay for months because they love the ongoing support and content.
What if I’m just at the idea stage?
Perfect! This is designed to help creatives get started without wasting time or money. You’ll learn what to do and in what order.
Do I get 1:1 feedback?
No private mentoring is included, but you’ll get monthly workshops where you can ask your questions, a monthly mentoring Q&A session for all your fashion brand related questions, tools, and access to the community for support.
Is there a minimum commitment?
Nope. Cancel anytime with one click. But we think you’ll love it and want to stay for the long haul.
Can I see what’s inside before I join?
YYou’ll get access to the full library immediately after joining. You can also preview a few of the free resources [here].
What will I learn?
Each month, you’ll learn practical, step-by-step strategies to help you move forward in your fashion or textile business. Topics include:
Understanding the production process
Sourcing fabrics and working with manufacturers
Creating tech packs and costings
Planning collections
Launching and selling your products
Understanding your customer and how to market to them
Whether you’re just starting or ready to scale, the lessons are designed to guide you through the real-world challenges of building a successful brand.
How long do I have access to it all?
You’ll have full access to all content and community features for as long as your membership is active. That means you can revisit past lessons, download tools, and participate in the Fashion Founders Circle for as many months as you choose to stay.
I still have questions! Who do I contact?
We are here to help! Please email annette¨@fashiondesigntribe.com
Ready to feel supported and inspired again?
You don’t need to have it all figured out. You just need a clear path forward, some solid tools, and someone who gets it.
Let’s build your fashion dream, one step at a time.
🎥 Monthly workshops and mentoring Q&A´s
📚 Full library access
💡 Expert knowledge
🌟 Supportive community
All for €27/month.
HAVE ANOTHER QUESTION? We're here to help!
Email us here: [email protected]
Annette Lennerup & Fashion Design Tribe ©Copyright 2025. All Rights Reserved.